“Family homes in a woodland setting”, this was the main message from their campaign and it perfected suited their development and no doubt attracted interest from young couples and families looking for a home to grow into. They didn’t stop there, they supported this with a full digital marketing campaign with text messages to potential buyers from Rightmove’s impressive database which produced great results almost immediately. They used their strong brand to their advantage on Rightmove by supplying us with some excellent artwork to use on their Featured Developer and Local home page adverts and their message was clear, encouraging the UK home hunters to view their marketing suite in Knights Wood and discover the quality of their properties. Their Knights Wood development, which is being built over the next 5 years, is in an attractive location, surrounded by woodland, close to local shops and attractions. They were receiving a good number of enquiries but with a couple of units still to sell they wanted to maximise their advertising online and promote this development as part of a national campaign, promoting the brand across the UK.ĭandara are one of the UK’s largest independent property developers. Towards the end of 2014 Dandara wanted to increase the marketing exposure for this Tunbridge Wells development. “Rightmove has been an integral part of the success of Knights Wood” says Dandara.

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